The Greek Yogurt Fad or Phenomenon?

Chobani has dove fully into the Greek yogurt craze.

Chobani has dove fully into the Greek yogurt craze.

Anyone who has been a longtime dieter or conscious calorie counter knows the simple benefits of your run-of-the-mill yogurt. The high calcium, low calorie, probiotic-carrying nourishment has long been considered a healthy treat to any abstainer. However, in the past few years the media has inundated us with the new creamier healthier yogurt “alternative,” Greek yogurt. You can visit your local supermarket and notice the dozens of brands pushing these “new” products, or simply turn on your television and see the beautiful John Stamos marketing for the brand Oikos. Even popular frozen yogurt chains around the country are featuring their version of Greek frozen yogurt. With such a surge in the press of these products, one has to ask why Greek yogurt?
The simple answer to this dairy conundrum could be the taste and texture. Traditional Greek yogurt boasts a creamier more fulfilling consistency than regular yogurt as well as a perfect ingredient for cooking as it does not curdle like conventional yogurt when heated. With that being said, one cannot deny the nutritional advantages Greek products possess over other yogurts. Firstly, the amount of protein in your Greek goods generally doubles that of your traditional yogurts. Protein, aka the muscle building macronutrient that increases satiety and aids the fat burning process, has been proven its powers in the weight loss industry for years. Atkins, Sugar-Busters, and Zone proponents would also like to hear that Greek yogurt has almost half the amount of carbohydrates as plain yogurt. Furthermore, the calories in the two products practically mirror each other, and both contain live active cultures promoting digestive health. Even some probiotic pushing companies like Activia are creating entire marketing campaigns around their Greek yogurts.

The only real set back this Greek god of a product faces is the cost, which can be almost twice as high as other yogurts. All in all though, this Mediterranean wonder may not be able to replace its more conventional yogurt counterpart, but most dieters would agree that the fad is here to stay.

About Veronica Davis

Veronica is from Ballwin, Missouri. She wanted to be a registered nurse until college, where she discovered her passion for writing about health and wellness. She studied nutrition and journalism and now she contributes to several publications including Nature's Health Watch which she also edits.

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